LAZYTOWN has hit its stride Down Under with new consumer products deals signed including publishing rights to The Five Mile Press.

As part of the fight against the growing epidemic of childhood obesity Magnus Scheving, CEO, creator and star of the award winning children's show LazyTown, was recently in Australia to promote the LazyTown message.

LazyTown's vision is simple - it is the only global entertainment brand dedicated to kids' health!

Joining Scheving in Australia to spread the LazyTown message was Dean Koocher, Sr. Director - LazyTown Entertainment, and Jay Whitney, Sr. Director - Global Retail.

Key components of Scheving's visit included meetings with licensees, broadcast partners, retailers and government officials. Scheving also conducted numerous media interviews, highlighted by live appearances on the Today Show and 9am with David and Kim. 

LazyTown airs on ABC in Australia and TV 2 in NZ.