DR. SEUSS IS AN ESTABLISHED BRAND that provides true benefits to families and children alike with the long term and highly successful publishing program strongly integrated in to all levels of retail in Australia.

Today’s Australian Release of Horton Hears a Who represents a new phase in the Dr. Seuss brand – bringing the fun, warmth and increasing the character relevance of Dr. Seuss to a new generation of kids.

Horton Hears a Who, now released in the US is the best selling movie opener of 2008 to date. It is now officially in the Top 5 of all Best Opening G-Rated Films, with already $45.1M under it’s very large belt.

Horton Hears a Who will be the CGI movie of 2008 and has the full support of 20th Century Fox Animation.

The Five Mile Press has an exciting new publishing program planned with brand-new Dr. Seuss titles due for release throughout 2008 and 2009.

The first two titles to be released are part of the much-anticipated Dr. Seuss Flash Cards series. Dr. Seuss Flash Cards teach the youngest children basic skills and concepts – in their favourite Seuss style!

The 12 oversized flash cards are double-sided with Seuss excerpts, games, activities and illustrations. With foil and glitter galore, this interactive format will prompt the most reluctant readers to PLAY! Designed by Seussian experts, these sets reinforce important learning skills.